You can be assured that 100% of the proceeds earned from the Challenge of the Americas goes to help fund breast cancer research via Play for P.I.N.K. and the Breast Cancer Research Foundation. Play for P.I.N.K. helps turn play into serious support. To speed advances in breast cancer detection, treatment and survivorship, Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) supports thousands of volunteers nationwide as they raise funds for research through sporting and lifestyle events. Their efforts raise $4.75 million annually — and 100% of that goes to the Breast Cancer Research Foundation.